Mara Seaweed, the Scottish winner of BQ’s Emerging Entrepreneur of the Year, has launched a crowd funding campaign as the company looks to break into new markets.
Entrepreneur Fiona Houston is looking to raise £500,000 in growth capital to invest in sales and marketing to support export growth.
The firm is also looking into expanding its production facilities in Scotland as well as funding working capital requirements. Nearly half of this money has already been secured from private investors.
Fiona said: “With our M&S launch, Mara has moved from novel to mainstream, and gives us a great platform for growth in the seaweed-eating nations of the world.”
Fiona and Alexandra Milne founded Mara after meeting in the school playground, and discovered a shared passion for bringing Britain’s forgotten tastes back onto the menu.
From 2011-2013, they sunk their own savings into developing the Mara brand and their award-winning range of shake-on seaweed flakes – ‘healthy salts’ produced from a range of seaweeds hand harvested from pure waters around the British Isles. After launching in premium retailers such as Harrods and Harvey Nichols in 2014, Mara products are now available in M&S nationwide.
The firm already has interest from Hong Kong and China, and is starting to export to the Far East later this year.
Mara has also reached the final three of BBC Food and Farming Awards, in the Best Producer Category, winners announced on April 30th.
The crowdfunding campaign can be found here.
View original article at: Mara Seaweed launches crowdfunding campaign