Algalif taps on Iceland’s positive image among consumers to make its astaxanthin stand out

[Iceland, Global] “As a destination brand, Iceland has very strong awareness throughout the world, and a very positive image in consumers’ minds, about cleanliness, beautiful nature,” ​said Algalif​​ global business director Simon Seward at the SupplySide East show in Secaucus, NJ.

 

Photo: Algalif grows its microalgae in indoor, enclosed photobioreactors. They are lit up by customized LED lights which change color depending of the algae’s growth phase. Photo: Algalif

View full article at: Algalif taps on Iceland’s positive image among consumers to make its astaxanthin stand out

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