[UK] Lucozade will distribute 30,000 edible Ooho seaweed capsules to thirsty runners at this month’s London Marathon.
Lucozade Ribena Suntory has announced plans to step up trials of edible seaweed capsules, as part of its drive to reduce its reliance on single-use plastic.
The new approach will be showcased at this month’s Virgin Money London Marathon, where the firm will give out 30,000 Lucozade Sport Ooho seaweed capsules and use compostable cups at three of the course’s Lucozade Sport stations.
The fully-edible ‘Ooho’ capsules are made from an alginate material extracted from seaweed, and have previously been trialled by takeaway firm Just Eat for use as ketchup and garlic sauce sachets.
In addition, the soft drinks company yesterday pledged that all Lucozade Sport bottles distributed at sport events will be made from 100 per cent recycled plastic from now on.
“These ambitious initiatives mean we can continue to address the global issue of plastic waste and continue to minimise our impact on the environment,” said Michelle Norman, director of external affairs and sustainability at Lucozade Ribena Suntory.
Photo: Ooho edible seaweed capsules will be distributed at this month’s London Marathon | Credit: Lucozade Ribena Suntory
View original article at: Thirsty runners to bag edible seaweed pouches at London Marathon
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