Frost & Sullivan Honours Mibelle Biochemistry for its Discovery of Snow Algae Powder

LONDON, Nov. 5, 2014 /PRNewswire/ — Based on its recent analysis of the anti-ageing skin care market, Frost & Sullivan recognizes Mibelle Biochemistry with the 2014 European Award for New Product Innovation Leadership.

Mibelle Biochemistry has been highly successful in leveraging its technological expertise to produce Snow Algae Powder, an active ingredient for anti-aging skincare products. By combining sustainable technology with effective production methods, Mibelle Biochemistry has designed the most productive active agent for the cosmetic industry.

The production process of the active ingredient involves initial isolation of the algae, followed by enhanced cultivation in bio-reactors.  Optimal cultivation of the snow algae powder in the bio-reactor enhances the production of stress response molecules, eg. carotenoids which are very valuable for the skin. Further, the snow algae are harvested for purification,  the cell walls of the algae are disrupted and the cell fragments are encapsulated into liposomes. Finally, the algae are spray-dried on a maltodextrin-based powder.

Mibelle Biochemistry’s advanced encapsulation technology enables optimum bioavailability of the extract. Its best practices also guarantee that the ingredient is uncontaminated by pollutants or pesticides.

The Snow Algae Powder stimulates Klothogene, a highly efficient anti-aging stimulant, by as much as 47 percent. The resulting boost in the activated protein kinase α (AMPK) creates a protective cover against excess calories and prevents the reduction of AMPK over age.

“Snow algae are the only algae that increase the amount of Klothogene in the skin. It helps in DNA repair and detoxification of skin cells, and stimulates calorie restriction mimetics,” said Frost & Sullivan Vice President Shomik Majumdar. “Furthermore, with this ingredient, Mibelle Biochemistry pioneered the improvement of the papillary structure at the dermal-epidermal junction for skin rejuvenation.”

Additionally, Snow Algae Powder can neutralize collagen degradation by stimulating its production and forming a barrier against the enzymes that destroy collagen. It also reduces water loss of the skin through the epidermis, thereby reducing dryness and skin ageing.

Mibelle Biochemistry has not only focused on producing superior products but has also educated its customers and end users on the benefits of snow algae and their cultivation. It allows its customers to use the logo of Snow Algae Powder, free of cost, on the label of the final product.

Mibelle Biochemistry has patented use of snow algae extract in cosmetics, giving it a first-mover advantage. Frost & Sullivan expects its unique strategy in marketing the product as a whole package to drive its rapid adoption.

“Mibelle Biochemistry uses zero preservatives and consistent concentration of metabolites,” noted Industry Analyst Nandhini Rajagopal. “This strict procedure and its customized bioreactors ensure that the Snow Algae Powder offers superior quality and unmatched value to customers.”

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leverage leading-edge technologies. The award recognizes the value added features/benefits of the product and the increased ROI it offers customers, which in turn increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.


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