Selwyn’s seafood on seaweed ‘superfood’ quest

[UK] A Welsh seafood firm is looking to tap into the growing global demand for “superfood” seaweed products.

As well as launching a range of crispy seaweed snacks, Selwyn’s Seafood is working with Tidal Lagoon Swansea to develop Europe’s first organic seaweed farm.

The idea is to provide a year-round local supply of seaweed for a company that has traditionally specialised in cockles and laverbread.

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Selwyn’s wants to develop a seaweed facility inside the proposed £1bn lagoon, which was approved by the UK Government in June.

Trials on seaweed cultivation are due to start in the Swansea Bay area later in the year.

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Current owner Ashley Jones said: “In 2008 we went on a Welsh Government trade visit to Japan where we were inspired by the way they use seaweed.

“The market for seaweed products outside of Asia is growing, particularly in the United States as people are getting more health conscious.

“Seaweed is our business so we are looking at ways to develop this superfood.”

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Last week the Llanmorlais company unveiled a new specialised roasting unit where its Seaweed Snacks range will be produced.

It was grant funded by Cywain Fisheries, a European Fisheries Fund (EFF) project which adds value to the Welsh fisheries sector.

The £500,000 unit was opened by deputy food and farming minister Rebecca Evans, who said: “We have a beautiful coastline and access to fertile seas and it is important to capitalise on that.”

The business was set up in the 1940s by Ashley’s grandfather, Selwyn Jones, who travelled the country selling including cockles, mussels and laverbread.

 

Photo: Rebecca Evans, Wales’ deputy minister for farming and food (left), opens the new roasting unit. With her are, from left, Kate and Ashley Jones of Selwyn’s Seafood, Bethan Jones from the Welsh Government and Lowri Edwards of Cywain

View original article at: Selwyn’s seafood on seaweed ‘superfood’ quest

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