Gulfood brings Welsh seaweed to the MENA market

[UK] Exhibiting at Gulfood for the first time this year is Welsh brand The Pembrokeshire Beach Food Company. Founded by chef Jonathon Williams, the company specialises in food products, including savoury crackers and flavoured salts, made with seaweed from Welsh waters.

For Williams, the company is part of a revival of a traditional Welsh delicacy, called ‘lavar’ (eaten in the traditional dish lavar bread, made with seaweed).

Talking to Caterer Middle East during Gulfood Williams said: “I love using local history and story in what I do. Interest in seaweed dropped off in the UK, and came back into fashion with Japanese cuisine. We realised that British waters were rich in the same seaweed made popular by Japanese cooking.”

Although not currently stocked in the Middle East market, the company supplies 300 stores across the UK, including supermarket chain M&S. The company also supplies products for retail in Sweden, Ireland and the Czech Republic.

The brand, Williams added, is aiming to supply “high-end retail and high-end food services.”

 

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