Mara seaweed launches in USA – With brand new product

[UK, USA] Scotland’s award-winning seaweed brand Mara Seaweed arrives on the shores of the USA June 20th, bringing a taste of Scotland’s pure, wild coastline straight to the plate of the American consumer.

Mara’s seaweed products will be making a splash into 300,000 homes as part of Blue Apron’s meal boxes, and into America’s discerning restaurants through Chefs’ Warehouse.

Founder and “SeaEO” Fiona Houston said, “like Mara, Blue Apron and Chefs’ Warehouse pride themselves on sourcing some of the most delicious, authentic, natural ingredients. Mara’s nutritious shake-on seaweed flakes is their latest discovery and we’re delighted to partner with them.”

Mara (meaning ‘sea’ in Gaelic) turn Scottish seaweed into an essential everyday seasoning, easily used on anything from eggs and fish to rice and salad, or stirred into soups, stews and sauces. Along with adding a flavour-enhancing boost of umami, Mara Seaweed provides a rich source of minerals. It’s also the best natural source of iodine, required for normal function of the thyroid.

Not content with launching in a new continent, Mara are introducing a brand new product in a brand new format: Furikake single-serve sachets. An East-West flavour fusion of Dulse seaweed, toasted sesame seeds and chili flakes, Furikake means ‘shake or sprinkle’ in Japanese. Blue Apron customers will receive Mara Furikake in their recipe boxes from the end of June.

Chefs’ Warehouse are also stocking Mara Furikake, as well as Smoked Dulse flakes, Kombu powder and Shony, ‘the ultimate condiment,’ Mara’s unique blend of seaweeds, all in catering-sized tubs. Through Chefs’ Warehouse Mara has already been given a pre-launch introduction to several of New York’s top chefs and restauranteurs, including Momofuku Nishi, Blue Hill at Stone Barns, Eleven Madison and Nobu.

The chefs were impressed not only by Mara’s unusual flavours and health benefits, but also their many accolades, the most recent of which was the Scotland Food & Drink Excellence Award for Best Accompaniment. As part of the Scotland Food & Drink delegation Mara are exhibiting on Booth #3738 at the Summer Fancy Foods Show, running from 26-29th June at the Javits Centre, New York.

Houston commented, “we’re delighted to bring Mara’s range of premium seaweed products to a new audience at the Summer Fancy Foods Show. It gives us the opportunity to further drive Mara’s mission to “Nourish Body and Soul” across the Atlantic.”


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