A Pembrokeshire food company is going to Japan to show them just how good Welsh seaweed is

[Japan, UK] An important part of Japanese cuisine for thousands of years, seaweed has largely remained a forgotten resource in the UK until recently.

The Pembrokeshire Beach Food Company has been selected to represent Wales in Japan this October.

The company, which is based in Pembroke Dock, started in 2011 as a mobile catering beach shack, Café Môr at Freshwater West.

Since then it has developed a deli range which has caught the attention of the Far East. This is a fantastic scope for the new business – selling seaweed to the Japanese is the equivalent of selling ice to the Inuit.

An important part of Japanese cuisine for thousands of years, seaweed has largely remained a forgotten resource in the UK until recently.

Cafe Mor by Owen Howells
Cafe Mor by Owen Howells

Fantastic opportunity

The Pembrokeshire Beach Food Company harvests and processes a variety of seaweeds from the Pembrokeshire coast including laver, dulse, gutweed, wrack and kelp.

Jonathan Williams, the founder of the company, said: “This is a fantastic opportunity for us to visit the home of seaweed cultivation. Japan has always been a big influence for our business and to be invited there is a great honour.

“We sell really high quality seaweeds and I think that Japan could potentially be a great export market for us”.

Jonathan and his mother Athena have been invited to cater at Hankyu Department Store’s annual British Fair.

The fair is held in Osaka, Japan from October 11 to 19 and attracts over 500,000 visitors. The two will be cooking lobster rolls in Welsh sea black butter and a traditional Welsh breakfast with laver seaweed.

Japan interested in Welsh seaweed

Keiji Hayashi, a representative of Hankyu, said: “I met Jonathan at the Farm Shop and Deli Show 2015 in the NEC Birmingham.

“Pembrokeshire Beach Food is the first company I found that is actually producing seaweed products in the UK market. Seaweed is a popular foodstuff in Japan and we are interested in the Welsh seaweed products.”

 

Photo: The Pembrokeshire Beach Food Company, from Pembroke Dock, triumphed at the inaugural Rural Business Awards held in Stapleford Park, Leicestershire

View original article at: A Pembrokeshire food company is going to Japan to show them just how good Welsh seaweed is

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