Indonesia seaweed umbrella body to launch new brand

[Indonesia] The Indonesia Seaweed Industry Association (ASTRULI) will be launching a new brand, titled Indonesia Seaweed, at the SIAL InterFood expo in Jakarta, Indonesia on Nov. 23, according to a press release.

While Indonesia is the world’s largest producer of hydrocolloid gels from seaweed, the country also produces agar jelly, food emulsifier carrageenan (both refined and semi-refined) and the red algae known as gracilaria via its many seaweed farms.

The new brand is part of an ongoing effort by ASTRULI to build a wider global market for the country’s hydrocolloid products by providing greater exposure. Its participation at the SIAL InterFood event has been supported by the country’s fisheries ministry, as well as the SMART-Fish program from the UN Industrial Development Organization (UNIDO).

Despite abundant seaweed resources, and exports of seaweed extract products such as carrageenan, Indonesian export volumes overall are still below other suppliers including China and the Philippines, said Sudari Pawiro from SMART-Fish Indonesia.

The SMART-Fish program is working with ASTRULI members and eight other seaweed companies to improve seaweed farming efficiency and traceability.

“With these efforts, we believe Indonesia Seaweed processors will be able to offer better and consistent quality, sustainable and traceable products to international buyers,” said Pawiro in a statement.

ASTRULI, established in 2014, functions as a forum for the Indonesian seaweed industry and is responsible for improving the standards of product manufacture, as well as helping its members sell to a wider market.

The body currently has 20 members, split 50/50 between processors of carrageenan and agar products.

Indonesia also just launched a pangasius brand, also in conjunction with SMART-Fish.


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