Pernod Ricard joins edible packaging trend with glass-free cocktails

[UK] Pernod Ricard has unveiled a range of “glassless” cocktails that use edible packaging partly developed by Suntory Group’s UK soft drinks unit.

The seaweed-based capsules, which hold 2.3cl of liquid, are designed to be popped in the mouth and then swallowed. Pernod said the Capsule Collection, on show at London Cocktail Week this week, deliver a “burst of flavour” without the need for glass, ice or cocktail stirrer.

The cocktails have been designed in partnership with sustainable packaging start-up Notpla and bartender Alex Kratena. Notpla also makes edible packaging for Lucozade Ribena Suntory, which has tested the format through its Lucozade Sport brand. More than 30,000 Lucozade capsules were handed out to runners at this year’s London Marathon.

For Pernod, Kratena has created three cocktail capsules for The Glenlivet Founder’s Reserve brand – Citrus, Wood and Spice.

The Glenlivet director Miriam Eceolaza said: “As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed. The Glenlivet Capsule Collection does exactly that, and we’re excited to see how people react when they try our glassless cocktails.”

 

Photo: The cocktail capsules have been created for Pernod Ricard’s The Glenlivet Scotch whisky brand

View original article at: Pernod Ricard joins edible packaging trend with glass-free cocktails

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