[UK] Healthy seaweed could soon be replacing salt on the UK’s dinner tables after Tesco teamed up with small Scottish food producer Mara Seaweed, the retailer has said.
Mara’s founders, two friends, are “passionate about popularizing the superfood as a healthy alternative to salt and versatile flavor enhancer”. From this week Tesco will begin selling sachets of three of Mara’s ground seaweed products at stores across the UK, claiming health benefits for those wishing to cut down on their salt intake.
“Using seaweed as a seasoning is not only a great way to cut down on your sodium intake but one that can add a real ‘wow’ factor when added to other foods,” said Tesco’s herbs and spices buyer, Angus McSporran.
“It is already hugely popular in the Far East where it has been part of the national diet as a treat as well as a wonderful tasting food enhancer. We think it will appeal to food lovers seeking a new taste thrill. It has a subtle salty taste and which has been compared to umami – the fifth basic taste we can sense after salt, sweet, sour and bitter.”
After impressing Tesco food bosses with her products, Mara founder Fiona Houston signed up to the supermarket’s incubator program which helps young, innovative suppliers meet their business potential, Tesco said.
The same program has already seen food and drink industry giants such as Brew Dog, Fever-Tree and Graze flourish.
“The Tesco deal is not only a game-changer for us but for the whole growing seaweed industry,” said Houston. “It will mean seaweed as a healthy and tasty alternative to salt being introduced to more shoppers than ever before.”
The seaweed is harvested sustainably around the Fife shoreline, and roughly two large handfuls are eventually ground down to make one 20-gram sachet. Mara also partners with other seaweed producers throughout the North Atlantic to ensure a sustainable supply.
After being harvested, water is extracted from the seaweed and it is then milled into flakes so it is easy to use.
Mara’s three seaweed flake products go on sale this week in more than 550 Tesco stores and will be sold in 20g sachets, all priced at £2.99 each.
View original article at: Tesco picks up Scottish-produced seaweed as table salt replacement
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